How We Serve The Media Sector

Media Sector

Innovate To Reach New Audiences

Challenges in the Sector

Why Media?

Reaching Wider Audiences

Capturing attention in the modern information economy requires a savvy understanding of marketing and technology. Media companies need to enable their content to flow across multiple platforms and in several different compatibility formats.

Managing Sales Accurately

Maintaining high profit margins, measuring return on investment, and reporting sales data to clients requires highly accurate information in order for media sales teams to make the best decisions regarding the company funds and expenditure allocation.

Regulations & Rules Compliance

Managing user data has become increasingly challenging since the passing of the data protection acts, rules & regulations such as the European Union’s General Data Protection Regulation (GDPR) and Uganda’s Data Protection and Privacy Act (DPPA) (where applicable), with which media companies must comply.

Securing Digital Assets

Protecting content and user information has become a paramount concern for media companies, requiring state-of-the-art cybersecurity measures that ensure critical data is not accessed or stolen by nefarious actors security need be tightly core.

Solving The Challenges

How We Serve

Stunning Digital Experiences

XILEF helps media companies gain more attention and reach new audiences through innovative technologies. We develop for them flawless Android, iOS, and web-based applications that offer groundbreaking digital experiences.

Usage Data and Analytics

We work with media companies to expand their reach and the effectiveness of all their messaging using feedback loop systems, detailed analytics, data visualization, and content marketing to communicate with users. This strategy drives greater levels of consumer engagement altogether.

Improved Audience Engagement

We integrate chatbots for streamlined, automated communication across a variety of digital platforms. These chatbots help media companies to boost engagement and automatically deliver any information to users around-the-clock.

Seamless Integrated Marketing

At XILEF, we seamlessly integrate marketing automation solutions into new or existing systems to help the media companies automatically generate their messaging and social media content for targeted customers, eliminating any errors in prospective messages.

The Knowledge Base

FAQs on Media

Which Media Segments Does XILEF Serve?

At XILEF, we serve a wide range of segments in the media sector.
We build websites, apps and customized software solutions that improve fan engagement, influence viewership, manage royalties, better audience experience, provide analytics, host online shows, book tickets, handle billing & payments, offer omni-channel distribution of multimedia content and a lot more.
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Differentiate between media tech and new media tech.

Media technology refers to the hardware and software tools used to ideate, develop, deliver, and manage content through media. Such content includes audio, video, images, information, video games, and interactive content.

New media technology covers a wide variety of web communication technologies such as blogs, wikis, e-groups, online social networks, virtual worlds, and other social media forms. Therefore, new media comprises of forms of media that rely on computers and internet technology to create and distribute content.

How does technology help in the media industry?

Technology is essential to the transformation of the media and entertainment industry. It provides insightful analytics that help to predict audience interests, increase user engagement, identify new revenue sources, develop product or promotional strategies to attract and retain customers, as well as offering instant access to content anytime, anywhere.

What are the major mediums of advertising today?

The major advertising mediums today are shorter video ads, mobile-first advertising, over-the-top advertising, cinemagraphs, social media in-stream ads, display ads, affiliate advertising, and so on.

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